March 7, 2022

It’s not the message that matters

message in a bottle washed ashore

People in L&D, and by extension the people they serve in the organisation, often think the content is what counts.

It’s not.

It’s what people do with that content that really counts.

What do you want to happen after they receive the content?

If you are going to deliver training, or elearning, or any other content, get really clear on what you want people to be doing afterwards.

What do you want them to start, stop or continue doing?

Thinking this way will alter how you deliver the content, because now you are thinking about ‘delivering’ behaviours.

And behaviours are what the organisation wants.

My best wishes, Paul

Paul Matthews

CEO and Founder of People Alchemy

share this article:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

related posts

Rows of multi coloured chairs

Why the real test of any training isn’t what happens in the room

The title says it all really… We spend so much energy on training events themselves, but the ROI lives entirely ...
Read More

It’s not over until you quit

Most of us have a small pile of abandoned goals somewhere in the background. Not the dramatic failures. The quieter ...
Read More

Are you really that bad?

We’re very good at measuring ourselves against the wrong things. We compare our behind-the-scenes to other people’s highlight reels. We ...
Read More

The Business of Training: Learning Transfer

*** Here’s the recording if you missed it. Watch or listen on YouTube  *** Learning transfer is key to turning ...
Read More

search blog

Get your free weekly tip

You agree that we can keep a record of your details, and send you other occasional offers. See our Privacy Policy