March 7, 2022

It’s not the message that matters

message in a bottle washed ashore

People in L&D, and by extension the people they serve in the organisation, often think the content is what counts.

It’s not.

It’s what people do with that content that really counts.

What do you want to happen after they receive the content?

If you are going to deliver training, or elearning, or any other content, get really clear on what you want people to be doing afterwards.

What do you want them to start, stop or continue doing?

Thinking this way will alter how you deliver the content, because now you are thinking about ‘delivering’ behaviours.

And behaviours are what the organisation wants.

My best wishes, Paul

Paul Matthews

CEO and Founder of People Alchemy

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