March 7, 2022

It’s not the message that matters

message in a bottle washed ashore

People in L&D, and by extension the people they serve in the organisation, often think the content is what counts.

It’s not.

It’s what people do with that content that really counts.

What do you want to happen after they receive the content?

If you are going to deliver training, or elearning, or any other content, get really clear on what you want people to be doing afterwards.

What do you want them to start, stop or continue doing?

Thinking this way will alter how you deliver the content, because now you are thinking about ‘delivering’ behaviours.

And behaviours are what the organisation wants.

My best wishes, Paul

Paul Matthews

CEO and Founder of People Alchemy

share this article:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

related posts

an orange wall with an open door on the right

Enhancing the brand of L&D 

In his latest article for TrainingZone Paul explores what people say about L&D when the professionals have left the room. ...
Read More
people around a campfire with the milky way above

What if you don’t have the Talking Stick?

I was reminded this week of the Talking Stick that was used by North American tribes to confirm the person ...
Read More
Shakespeare quote on blue background

Is it really that bad?

We always extract meaning from every experience we have. Then, according to the meaning we create, we label the experience ...
Read More
bicycle with flowers in a basket in a summer meadow

Your precious life

How would you answer this question at the end of Mary Oliver’s poem The Summer Day: “Tell me, what is ...
Read More

search blog

Get your free weekly tip

You agree that we can keep a record of your details, and send you other occasional offers. See our Privacy Policy