March 7, 2022

It’s not the message that matters

message in a bottle washed ashore

People in L&D, and by extension the people they serve in the organisation, often think the content is what counts.

It’s not.

It’s what people do with that content that really counts.

What do you want to happen after they receive the content?

If you are going to deliver training, or elearning, or any other content, get really clear on what you want people to be doing afterwards.

What do you want them to start, stop or continue doing?

Thinking this way will alter how you deliver the content, because now you are thinking about ‘delivering’ behaviours.

And behaviours are what the organisation wants.

My best wishes, Paul

Paul Matthews

CEO and Founder of People Alchemy

share this article:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

related posts

Woman doing thumbs up and holding post-it with Good work :-)

It’s really a confidence trick

Little else you say can change so much in the life of another as words of praise, compliments, or encouragement. ...
Read More
Smiley laughing and pointing at someone or something

They made a mistake – don’t laugh

A friend who is involved with aviation in Canada sent me these words as part of an ongoing exchange of ...
Read More

Sustainable Learning: Turning Training into Real-World Results

Another new podcast episode. This time Paul was invited to join Dr Enock Ebbah on the Sustainability Transformation podcast. In ...
Read More
Puppy looking out of a wooden box

Are you a captive in your box?

We all live in a box – our own box. We live in there together with everything we know and ...
Read More

search blog

Get your free weekly tip

You agree that we can keep a record of your details, and send you other occasional offers. See our Privacy Policy