March 7, 2022

It’s not the message that matters

message in a bottle washed ashore

People in L&D, and by extension the people they serve in the organisation, often think the content is what counts.

It’s not.

It’s what people do with that content that really counts.

What do you want to happen after they receive the content?

If you are going to deliver training, or elearning, or any other content, get really clear on what you want people to be doing afterwards.

What do you want them to start, stop or continue doing?

Thinking this way will alter how you deliver the content, because now you are thinking about ‘delivering’ behaviours.

And behaviours are what the organisation wants.

My best wishes, Paul

Paul Matthews

CEO and Founder of People Alchemy

share this article:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

related posts

How healthy is your L&D brand?

Your L&D department already has a brand, whether or not you’ve defined it. That brand shapes how others in your organization ...
Read More

Have you stopped seeing what others can’t ignore?

“It’s not what bothers you that is the problem, it’s what has stopped bothering you.” Larry Winget. We all get ...
Read More
The business of training conference cover image announcing Paul Matthews as a speaker

The Business of Training Conference 2025

The Business of Training Conference is returning to London on 23 October 2025. This is THE event in the autumn ...
Read More

When is ‘good enough’… good enough?

I was reminded again this week of how debilitating the desire for perfect results can be in terms of stopping ...
Read More

search blog

Get your free weekly tip

You agree that we can keep a record of your details, and send you other occasional offers. See our Privacy Policy