March 7, 2022

It’s not the message that matters

message in a bottle washed ashore

People in L&D, and by extension the people they serve in the organisation, often think the content is what counts.

It’s not.

It’s what people do with that content that really counts.

What do you want to happen after they receive the content?

If you are going to deliver training, or elearning, or any other content, get really clear on what you want people to be doing afterwards.

What do you want them to start, stop or continue doing?

Thinking this way will alter how you deliver the content, because now you are thinking about ‘delivering’ behaviours.

And behaviours are what the organisation wants.

My best wishes, Paul

Paul Matthews

CEO and Founder of People Alchemy

share this article:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

related posts

Child's hand holding on to a man's hand

Who’s really holding whose hand?

I came across this little story recently, and it really made me stop and think, so I’m sharing it with ...
Read More
Webinar cover image with title and date

Making training programmes work webinar series

We are really excited about a 2 part webinar series about learning transfer, organised by the Learning Network: Making training ...
Read More
Scrabble letter G and P with a gap between them for the missing A

Mind the knowing–doing gap

Mind the knowing–doing gap I was sitting in my GP’s waiting room recently and noticed a poster about healthy weight ...
Read More
World of Learning Summit advert

How do we encourage people to see learning opportunities throughout their working day?

Paul has been invited to join a great line-up of L&D experts at this year’s World of Learning Summit L&D ...
Read More

search blog

Get your free weekly tip

You agree that we can keep a record of your details, and send you other occasional offers. See our Privacy Policy