November 22, 2021

A carwash experience…

car in steamy hand car wash backlit by sun

Last week I went to a hand car wash that had recently opened nearby. My car was pounced on by seven people and literally within minutes it emerged clean and sparkling. I was impressed.

The team boss was watching, and he gestured to one of the men to re-polish the back bumper. I could not see a mark on it, but he wanted it redone. Now I was VERY impressed!

I happily parted with my money and drove away thinking that I really had to tell people about this car wash.

Now… who are your ‘customers’?

Don’t just ask them if they are satisfied. That is not enough. Ask them if they would recommend you, and hope you get a response like ‘definitely’, ‘without hesitation’, ‘absolutely’.

If you don’t get that response, what do you need to do differently?

Remember, it is the customer’s perception that counts. There may not have been a speck of dirt on my car bumper, but that little act had a big impact on my perception.

My best wishes, Paul

Paul Matthews

CEO and Founder of People Alchemy

share this article:

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

related posts

laptop clock pen and penholders on a desk in black and white

How to beat procrastination

What task is on your list that you keep deferring? The 15-minute method is a way to help overcome inertia …

Read More
Metal barriers and traffic cones

12 Barriers to implementing learning transfer

In my latest blog ’12 Barriers to implementing learning transfer’ I discuss the resident elephant in many rooms where a …

Read More
cartoon drawing of a hand flipping a coin

A different way to decide by tossing a coin

A different way to decide by tossing a coin Ever been stuck and unable to decide between two courses of …

Read More
Banner for Feedback Works Webinar.Learning Experience Excellence.27 June 2022

Webinar: Learning Experience Excellence

Upcoming webinar: Learning Experience Excellence hosted by Feedback Works on 27 June 2022 Get clarity on why you are delivering …

Read More

search blog

Get your free weekly tip

You agree that we can keep a record of your details, and send you other occasional offers. See our Privacy Policy